20763 Direct and E-Mail Marketing
X400.076
BUSAD
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Course Description:
This course provides an in-depth introduction to the pillars of response-driven marketing: direct mail and e-mail, the keys to technology and consumer marketing. In the first half of this course, students will learn the key principles of list, offer and strategy. Direct-marketing media, including direct mail, e-mail, online and print, are evaluated in terms of optimizing the media mix for maximum return on investment. The course's second half dives into cutting-edge e-mail marketing and how to maximize profits. You will learn how to develop winning e-mail marketing strategies for acquiring and retaining valuable customers in a world characterized by new legislative restrictions and spam blockers. Whether you are new to direct and e-mail marketing, need to expand your knowledge, or are looking to explore the latest tips for success, this course will show you how to plan, execute and evaluate direct and e-mail-marketing campaigns and help you maximize results from them. There will be ample opportunity during each class session for practical application of basic concepts.
Topics Include:
- Types of offers, contact strategies, and creative attributes that get the best results
- Research results on response rates and personalization preferences
- The secrets of getting around spam filters and attaining better than 90-percent deliverability of your e-mails
- Complying with state and federal privacy regulations
- Creative tips for maintaining the right balance between graphic elements and text
Applies Towards the Following Certificate(s) & Award(s):
Sections:
While there are currently not any sections scheduled for this course, it is offered. To notify us that you are interested in this course and to be informed the next time it is offered, please click "Request Information". We will then ask you to enter or confirm your contact information.
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