19357 Web 2.0: Social Media Marketing
X400.039
BUSAD
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Course Description:
The contemporary marketing toolset has expanded dramatically with the mainstreaming of Web 2.0 technologies. This course surveys the technologies and tools driving the shift from classical push-pull marketing to the new approach of customer-engagement marketing. Participants will learn the fundamentals of online word-of-mouth marketing, viral marketing, and social networking, as well as tools such as communities, wikis, blogs, podcasts, RSS feeds, and mobile. Emphasis will be placed on understanding how to integrate Web 2.0 tools into the marketing mix for greater competitive advantage, best practices and performance measurement.
Prerequisite(s):
Background in marketing and preferably successful completion of "Marketing and Sales Introduction" or "Strategic Marketing Principles."
Applies Towards the Following Certificate(s) & Award(s):
Accrediting Associations:
MCLE- Minimum Continuing Legal Education State Board of CA 19.25 Hours
Sections:
While there are currently not any sections scheduled for this course, it is offered. To notify us that you are interested in this course and to be informed the next time it is offered, please click "Request Information". We will then ask you to enter or confirm your contact information.
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