Income may be lost when marketers fail to track and follow up on customers, and the number of existing customer leads and inquiries can be overwhelming. The explosive growth of social networking sites such as Facebook, LinkedIn and Twitter has created a new customer access channel fundamentally affecting brands, marketing media plans and campaigns. From lead generation, to retention, to ensuring customer satisfaction, the social media channel provides opportunities as well as pitfalls. Class participants will learn methods to efficiently track and manage interactions with customers. This class addresses several aspects of the latest database marketing techniques and provides practical guidance and examples to the aspiring new-age marketer.
