2802 Winning Strategies for B2B Marketing

X468.5 BUSAD

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Course Description:

Online marketers today employ a wide range of methods to acquire, grow and retain customers. In this course, business owners, marketing managers and CEOs learn how to grow revenues for their products and services using "traditional" online channels such as pay-per-click, display advertising and e-mail, and new channels such as social networks and mobile advertising. Where relevant, nuances for B2B and B2C marketing will be highlighted.

During the course, hands-on exercises will allow participants to practice concepts.

Topics Include:

Understanding the customer lifecycle
Customer segments and buyer personas
Campaign planning concepts: goal-setting, segmentation/targeting and measurement
Survey of the online marketing landscape
Best practices in online marketing: What works and why
Media planning and budgeting for results
Compelling creatives
Integrating social media, mobile, word of mouth and "traditional" Internet strategies
A/B testing and measuring campaign effectiveness

Applies Towards the Following Certificate(s) & Award(s):

Certificate Program in Marketing Management

Sections:

2802 - 008 Winning Strategies for B2B Marketing

Status: Available

Section Note(s):Early Enrollment Fee: ($522 through Aug. 30).
Online 15 hours.
For instructions on how to access your online course or the Web component of a classroom-based course, please go to our Online Courses page at: http://www.ucsc-extension.edu/online.

For Credit 1.5 Units
Sep 13, 2010 to Oct 29, 2010

Required Text(s): None

Recommended Text(s): None

Tuition:

$580.00

Method of Instruction: ONLINE
Campus: ONLINE

Instructor(s):

PREM TALREJA, M.B.A.