1661 Marketing Introduction

X420.8 BUSAD

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Course Description:

This introductory course emphasizes revenue generation and investigates the key steps of the sale process, how buyers react at each stage, and the marketing tools that have increased the sophistication, productivity and pace of selling. Participants learn to systematically convert prospects into customers and to maintain relationships to maximize long-term profitability. Topics include buyer psychology, prospecting methodologies, customer relationship management, lead generation tactics, and channels and merchandising.

Topics Include:

Buyer psychology
Prospecting methodologies
Customer relationship management
Lead generation tactics
Channels and merchandising

Applies Towards the Following Certificate(s) & Award(s):

Customized Business and Management Certificate

Certificate Program in Marketing Management

Sections:

1661 - 047 Marketing Introduction

Status: Available

Section Note(s):Early Enrollment Fee: ($567 through Sept. 1).
(no meeting Sept. 29).
There is a new method for obtaining materials for this course. For details, please see ucsc-extension.edu/course-materials.

For Credit 2.0 Units
Wed 6:00PM to 9:00PM
Sep 15, 2010 to Nov 03, 2010
Number of Sessions: 7

Required Text(s): None

Recommended Text(s): None

Tuition:

$630.00

Method of Instruction: CLASSROOM
Campus: SANTA CLARA

Instructor(s):

LINDA POPKY, M.B.A.