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1158 Power of PR

X475.6 BUSAD


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Course Description:

The media comprise a powerful promotional tool that is an essential part of every marketing portfolio. But you have to know the rules of PR to play the game. This wide-ranging course provides a thorough introduction to public relations. You'll learn to work more effectively with journalists by understanding how they work and think. Special attention is given to using the Internet's expanded capabilities for communications and promotion.

Topics Include:

  • Print, broadcast and online media
  • Areas of PR specialization
  • How to pitch a story
  • Writing for the press

Applies Towards the Following Certificate(s) & Award(s):

Certificate Program in Marketing Management



Sections:

While there are currently not any sections scheduled for this course, it is offered. To notify us that you are interested in this course and to be informed the next time it is offered, please click "Request Information". We will then ask you to enter or confirm your contact information.
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