 Back |
Certificate Program in Marketing Management
Below this overview, you will find a list of all the courses associated with this program. While not all courses are currently offered, you can view each course description to become more familiar with the complete curriculum of the certificate or award.
Certificate Contact
Business and Management Department, (408) 861-3860, or e-mail program@ucsc-extension.edu .
Program Overview
Customer-driven marketing has assumed increased importance in
We offer three tailored tracks that blend key principles with cutting-edge technique:
- Marketing Management
- Digital Marketing
- Product Marketing Management
Take individual courses to expand or update specific skills or pursue the certificate for comprehensive training from the pros that have helped make Silicon Valley what it is today.
Audience
- Marketers who need to expand or update their skills
- Agency professionals wanting client insight
- Engineers moving into product management or marketing
- Recent college graduates
- Anyone considering a career in sales or marketing
Certificate Requirements
- Total of nine courses
- Five required courses
- Four elective courses
- Overall GPA of 3.0
- Course work must be completed within three years of declaring candidacy
- Courses completed more than five years prior to date certificate is issued cannot be used to fulfill requirements
- Refer to our Web site, www.ucsc-extension.edu/gpa, for our GPA calculator
Prerequisites
None.
Required Courses
- Integrated Marketing Communications (2.5 units)
- International Marketing (2 units)
- Strategic marketing Principles (2 units)
- Marketing and Sales Introduction (2 units)
- The Power of Market Research (2 units)
Recommended Course Sequence
It is recommended you start with either " Marketing Introduction" or "Strategic Marketing Management."
Certificate Application Information
We encourage you to establish candidacy in a certificate program early in your studies. The benefits of declaring candidacy early include notification of updates to the program. Certificate applications can be submitted through our online form or using our PDF form. If you use our PDF form, please submit your application along with the appropriate fee to the address or fax number listed on the application form.
Advisory Board
Steve Brown, M.S.E.E., Oregon State University, Director of System Level Marketing, Cadence Design Systems, Inc.
Karla Lacey, M.B.A., Harvard Business School, Director Integrated Marketing Communications Planning and Integration, Cisco Systems, Inc.
Linda Popky, M.B.A., Boston University, Founder and President, L2M Associates, Inc.
Jane Price, Director M.B.A., Golden Gate University Global Director of Online Resources, Intel
Suzanne Taylor, M.B.A., Stanford, President & CEO, Suzanne Taylor Marketing Consulting
